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"Power of mass media" was taken into consideration.
Considering that the number of unemployeds is enormous and widely
spread throughout the country it was felt that mass-media of TV,
Video, Radio and to some extent publications are the tools to reach
the target group.
Approach To The Concept Of Entrepreneurship
1. Udyog Sadhana
Under the broad title of UDYOG SADHANA (which in Hindi means
Enterprise Development), media based development education
programmes are conducted for "Potential Entrepreneurs"
about availability of alternate economic activities.
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