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A)Enterprise Culture Building
To promote enterprise culture in the Indian Society by reaching
out, informing, educating, motivating and training mind-sets
of the: - Indian family members in general - Youth in particular
- Group of poor in particular through mass-media of TV/Radio/Video/Audio/CD/internet
and print |
B) Small Enterprise Promotion & Development
To give youths, triggered through media, further inclination
toward enterprise through: - Awareness camps, - personnel
counselling, - skills training etc. |
C) Women's Empowerment
To promote Women’s Empowerment by: - specially assisting
them in startup of their enterprise/income generating units
- strengthening their thought process through literature,
anthology, and connected educational and cultural activities. |
D) Restructuring Of Education & Human Resource Development
To initiate a Restructuring of Education and Human Resource
Development (HRD) systems in India by:
1. Paradigm Shift For
Workforce Readiness:
DEIS will initiate a paradigm shift, through advocacy
to educationists and decision makers, that youth in the
country need to be trained to international productivity
levels in quantity and quality required by different sectors
of the economy for different entry- age levels of the
work -force, and not just the organised sector - as is
largely happening today in the country.
2. Enterprise Education:
The purpose of this would be to lay a foundation of enterprise
and business education from school going age itself. Research
is being done for this at following levels:
| a) |
Elementary School Enterprise
Education
For children from about age 5 yrs. to 11 yrs.,
This research would attempt to :
- introduce the students to their role in the
local
economy and enterprise,
- introduce them to opportunities and resources
in their immediate environment as also in the
region,
- help them understand enterprise operations,
systems and issues.
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| b) |
The Middle School Enterprise
Education
This research would be aimed at children from
age
12 yrs. to 14 yrs. and would build on knowledge
and skills already learnt by them in Elementary
schools.
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| c) |
The High School / Vocational
& College Oriented Enterprise Education
This would aim at giving students, hands on experience
on how to organise and operate an enterprise.
It would build in them the aspects of practical
team-work, communication skills, understanding
one’s own role vis-a-vis needs in a
community, learning from experience of elders
and established entrepreneurs, in the typical
Indian Guru-Shishya Parampara i.e. Teacher-disciple
tradition.
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